The Observation and Observations of Denuo
The betacup
Written by Shaun Abrahamson November 19, 2009
"I'll get it to go."
You grab your coffee and head on to your destination, a brief pit-stop to refuel. Don't forget the sleeve.
You may drink your coffee in one shot, or sip it over the next hour. But after providing its brief service, your cup is going in the garbage, heading off to join almost 60 billion other cups that find their way to landfills each year.
Is this really necessary?
Isn't there a better way to do this, without the waste, but with the convenience?
Transparent Investing
Written by Saneel Radia November 10, 2009
There aren’t a ton of things I agree with Craig Newmark about (which may be why I was once hustled on Craigslist), but one of them is that people are inherently good. So, I’ll have to disclaim that point of potential naiveté before I pitch you all the following idea. Especially because it involves people staying “good” as they make decisions about personal profit.
Thoughts from Forbes CMO Summit
Written by Rishad Tobaccowala November 05, 2009
Recently, I had the opportunity to join in a conversation with top marketing executives from companies such as Bank of America, Dell, Hewlett-Packard, Mercedes-Benz USA and Xerox at the 5th annual Forbes CMO Summit in Palm Beach, FL. The topic of discussion was “Preparing for Growth,” and how companies can work to rebuild their brands and boost sales as the economy begins to stabilize and grow.
Social Media Marketing (My Shoes Made Me Write This)
Written by Trey Ho November 03, 2009
Social media marketing is such a broad term, yet most marketers are so quick to stereotype it with an association to Twitter, Facebook, and other social networks of the like. Broadly speaking, I tend to look at social media marketing as the closest thing we'll get to the modernization of the oldest (and still the most successful) form of advertising, that is, word of mouth. For example, Yelp relies on real people to share unsolicited recommendations on almost everything under the sun. Therefore, the age-old act of somebody recommending a restaurant to a friend is a primitive microcosm of Yelp's service, or should I say, Yelp's service is simply the modern day (technology-powered) macrocosm of that same act.
Read more: Social Media Marketing (My Shoes Made Me Write This)
The Digital Chameleon
Written by Benny Torres October 26, 2009
The 2009 Chicago marathon starting line (taken with iPhone 3GS).
A couple weeks ago I ran the Chicago marathon. It was a cold, slightly gloomy race - and the last two miles were absolute hell. But I had an ace up my sleeve - or rather in my hand. My iPhone 3GS. It helped me finish the marathon - and (more importantly for THIS post) it shifted my perspective on what experiences the current generation of "phones" are capable of delivering.
DenuoFlash: Vote Rishad 4 Ultimate Game Changer
Written by Mary DeBrunner October 23, 2009
This week, our fearless leader has been named among the top ten HuffPost Game Changers in the Business category. Dubbed “new media marketing guru” by the pub, this listing celebrates innovators, visionaries and leaders across 10 categories – including Entertainment, Green, Politics and Style – who are harnessing the power of new media to reshape their fields and change the world.
More Articles...
Page 1 of 21
