Latest Posts

• Social Media Marketing (My Shoes Made Me Write This)

   

  

   

  Social media marketing is such a broad term, yet most marketers are so quick to stereotype it with an association to Twitter, Facebook, and other social networks of the like.  Broadly speaking, I tend to look at social media marketing as the closest thing we'll get to the modernization of the oldest (and still the most successful) form of advertising, that is, word of mouth.  For example, Yelp relies on real people to share unsolicited recommendations on almost everything under the sun.  Therefore, the age-old act of somebody recommending a restaurant to a friend is a primitive microcosm of Yelp's service, or should I say, Yelp's service is simply the modern day (technology-powered) macrocosm of that same act.         

   

  
   

• Arcade Titles Need Love Too

    

  The classic Nintendo controller has 4 buttons and a directional pad.  Today, there are exactly 12 buttons, a directional pad, and two joysticks on an Xbox 360 controller.  However, the days of single-digit button gaming are far from gone and, in my opinion, have not lost any luster.  Simplicity, approachability, and raw (uncomplicated) fun are some of the core characteristics you'll find in two upcoming Xbox Live arcade games that I'm personally looking forward to: 'Splosion Man by Twisted Pixel and Zombie Apocalypse by Konami. 

  The thing that's changed is, for the general population, new arcade titles easily get lost with all of the attention drawn onto today's mega blockbuster hits.