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Latest Posts
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Transparent Investing
There aren’t a ton of things I agree with Craig Newmark about (which may be why I was once hustled on Craigslist), but one of them is that people are inherently good. So, I’ll have to disclaim that point of potential naiveté before I pitch you all the following idea. Especially because it involves people staying “good” as they make decisions about personal profit.
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Stop overthinking it: the quickest brand entry into social media
When I look at the surprising amount of inactivity in social media from brands (and yes, there’s clearly inactivity when you compare brand vs. consumer involvement), I get the sense it’s not a failure of understanding potential; it’s the result of not finding appropriate entry points. So, I thought I’d throw out 2 of the easiest (and most under utilized) ways of leveraging social media for any brand.
