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Latest Posts
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Thoughts from Forbes CMO Summit
Recently, I had the opportunity to join in a conversation with top marketing executives from companies such as Bank of America, Dell, Hewlett-Packard, Mercedes-Benz USA and Xerox at the 5th annual Forbes CMO Summit in Palm Beach, FL. The topic of discussion was “Preparing for Growth,” and how companies can work to rebuild their brands and boost sales as the economy begins to stabilize and grow.
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Modern Reading Habits
I was recently interviewed by MediaPost about my reading habits and thought Denuology was an appropriate environment to post an excerpt of that conversation:
What's the most thought-provoking book you've read this past year?
The Black Swan. [The Black Swan: The Impact of the Highly Improbable, by Nassim Nicholas Taleb]Does it apply to your career?
It basically says that often the big shifts come when the unexpected happens - à la declining real estate prices - and since Denuo is in the disruption business, it helps us explain to clients why the outrageous things we say about how to do things moving forward are only outrageous because of status quo thinking.
