The Observation and Observations of Denuo

DenuoFlash: Matt Story @ IAB Games

Written by Mary DeBrunner July 01, 2009

On June 15th, Denuo Director and gaming guru Matt Story participated in an Electronic Arts workshop at the IAB Markeplace: Games Conference in San Francisco – an event sponsored by the game developer and Microsoft. The workshop, which focused on how brands are brought to life in the gaming space, included Progressive’s Emerging Media Manager Chris Scott and four individuals from the EA gaming studio – Elizabeth Harz, Steve Seabolt, Matt Marsala and Sam Player.

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5 Cannes Conclusions

Written by Dan Buczaczer June 30, 2009

marketing

I spent last week in Cannes for my first ever Lions and am still too jet-lagged to type anything too highminded about the festival. But here are 5 conclusions I walked away with:

1. Digital is the core of every Integrated campaign. It's simply too powerful and offers up too many tools to play an incidental role any more. I'm not saying that most campaigns out there use digital effectively. I'm just saying that those impressive enough to win a top Lion will largely be earning that honor based on a central role for online and/or mobile. Even though the Obama campaign, this year's Grand Prix Integrated winner, was largely grass-roots focused, it was still MyBarackObama.com as well as strong presences across social media channels that added scale and organization (and brought in the cash).

2. "Interactive is becoming less about the computer". I'm sure I bastardized the quote but Lars Bastholm, who led this year's Cyber jury said something similar to that and I could not agree more.The best work in interactive media is becoming less about impressing with fancy technology and more about facilitating things people want or had previously never dreamed of. Campaigns like Best Job in the World and Fiat Eco Drive really illustrated this.

PLAYED: Denuo's Gaming Newsletter Covers E3

Written by Eric Bee June 29, 2009

If the back and forth between myself and Benny didn't give it away, Denuo went to E3 this year, checking out everything that the gaming world will be entertaining themselves with in the coming months. What you may have not known, is that Denuo also publishes PLAYED, a monthly look at the gaming industry and all the news that impacts players, programmers, and marketers alike. Naturally, we decided to dedicate our June issue to the convention and all its happenings. Additionally, starting with this month's E3 2009 overview, we'll be serving up PLAYED on this very website in downloadable and printable PDF form, giving you Denuo's take on gaming industry goodness, right here on Denuology.

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Bank of America on Twitter = WIN!

Written by Albert Kim June 26, 2009

I’m sick of bad customer service. It seems like I’m always dealing with giant conglomerate X and their horrible customer (dis)service infrastructure. I have to believe that No Doubt’s was written by a customer service agent at a call center:

You think that we connect
That the chemistry's correct
Your words walk right through my ears
Presuming I like what I hear

Sorry I'm not home right now
I'm walking into interwebs
So leave a message
And I'll call you back

But it’s truly refreshing when good customer service triumphs over evil. Like my recent experience with Bank of America.

Transformational Trends

Written by Christian Kugel June 24, 2009

We recently collaborated with our Hewlett-Packard clients, Scott Berg, Director of Digital Strategy, and Michael Mendenhall, Chief Marketing Officer, to create the video below. It focuses on the trends that are influencing digital media and services. Mendenhall included it in his presentation this week at Cannes.

The challenge in creating this video was to step back and take a macro view—how broad trends in demography, economics and technology are shaping the digital landscape.

Embarrassed By Buttons

Written by Courtney Acuff June 22, 2009

With just a few choice words this past weekend, my three year old nephew broke my heart….and my tech ego.

Let me set the stage for you. My sister and nephew picked me up at the airport (which is easy to do when it’s one hanger on the far south west edge of town) and just before I arrived, they were deep in conversation around the meaning of the word ‘embarrassing’ or more accurately, the proper use of said word.

I should insert a disclaimer here-- my nephew is wicked smart and I don’t just say that because we’re related.