The Observation and Observations of Denuo

Counter Top 5: Benny (not) @ E3

Written by Benny Torres June 17, 2009

 

E3 is one of the only events where attendees and those sitting at home can have equally valid, but disparate opinions. It's the strange outcome of a videogame industry where interaction is essential to any experience and a videogame community that demands a flood of news, impressions, and detail to replace the interaction they're missing out on. With that in mind, I present a counter top 5 (pun!) to Eric's top 5 of E3. This not only reflects my distinct tastes from Mr. Bee (and they are pretty darn distinct) but also the fact that I was two times zones away from any sort of playable e3 games.

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Jimmy Fallon and the Future of Gaming

Written by Benny Torres June 16, 2009

 

Jimmy Fallon has been making some tech-friendly gestures lately at his new position on the Late Show. Recently he featured Microsoft's Project Natal only a couple days after it was unveiled at e3 (with John Krasinski in tow in less). The clip above is certainly entertaining in its own right (especially Jimmy channeling a 5 year old right before opening his birthday gifts) and the tech seems to work well - but it's the larger implications of this appearance that have me the most excited.

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DenuoFlash: Rishad’s New Gig at the ET

Written by Mary DeBrunner June 11, 2009

 

 

 

Rishad seems to be everywhere these days, and we’re not just talking about his travel schedule – although 140 flights in 2008 alone has to be some sort of record, right? This month we find Rishad on the pages of his home country’s most popular daily newspaper, The Economic Times. For those of you who aren’t familiar with the pub or its massive reach, it equates to India’s version of the Wall Street Journal and ranks as one of the top financial dailies in the world.  

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Top 5: EB @ E3

Written by Eric Bee June 09, 2009

 

 

Upon returning from the Electronic Entertainment Expo, my eyes had to readjust to not seeing projection monitors the size of a high school around every corner.  The industry has been long without a big, loud proclamation of its growth and limitless future and this year's E3 was exactly that.  Plus, I saw Mini Me playing video games, which pleased me to no end.  This was my first E3 and, by all accounts, it was a great one to be a part of.  Every company had something remarkable to show and it became next to impossible to find a bad game on the show floor.   That said, here's my personal Top Five titles that I instantly pre-ordered from the expo.

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The Strange World Of Direct Mail

Written by Benny Torres May 27, 2009

 

 

I moved into a new apartment about a year ago, and I receive an insane amount of direct mail. It's usually addressed to "Or Current Resident," - and I've gotten enough of it that I'm well versed in the rather unique tactics used in the space.

 

Despite this direct mail expertise, I was still amazed at this particular piece from AT&T. I've scanned in the envelope and the insert for your enjoyment. Click for more direct mail strangeness.

 

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Always In Beta

Written by Saneel Radia May 27, 2009

I’m in the 5th of 6 modules of the Berlin School of Creative Leadership. As you can imagine, we spend lots of time on management processes and models in tumultuous environments. My friend and classmate (Communications Director, Omnicom, Copenhagen) regularly makes demands for guidelines and recently asked for a set any business can apply to ensure they’re perpetually in beta. She did so a couple times yesterday, so I thought I’d get the ball rolling on her behalf.  I do so knowing full well there isn’t an answer, but some trends do emerge when you start looking the most flexible of companies.

The executive summary:

[1]  Listen.
[2]  Know your company’s purpose and don’t change it.
[3]  Empower employees to co-pilot the mother ship.
[4]  Assume everyone is a potential collaborator.
[5]  Place lots of bets and be ready to double down.

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