The Observation and Observations of Denuo

Stop overthinking it: the quickest brand entry into social media

Written by Saneel Radia October 22, 2009

marketing social media WIN

 When I look at the surprising amount of inactivity in social media from brands (and yes, there’s clearly inactivity when you compare brand vs. consumer involvement), I get the sense it’s not a failure of understanding potential; it’s the result of not finding appropriate entry points. So, I thought I’d throw out 2 of the easiest (and most under utilized) ways of leveraging social media for any brand.

 

Read more: Stop overthinking it: the quickest brand entry into social media

   

DenuoFlash: Denuo Debunks Sacred Cows

Written by Mary DeBrunner October 08, 2009

 

Tim Harris and Saneel Radia descended upon Toronto this week to deliver the opening keynote at the AToMiC conference (http://atomic.strategyonline.ca/index.php) – an event aimed to address where media innovation, technology and creativity collide. Gathering marketers, agencies, game-changers, visionaries, leaders and people who are bending the rules, this conference focused on the “new-new” things in marketing, creativity, media, technology and more.

Read more: DenuoFlash: Denuo Debunks Sacred Cows

   

How Facebook Made Us Crap Our Pants

Written by Stephanie Huynh October 01, 2009

 

 

Admittedly, I am a Facebook stalker…and I’m pretty sure my entire office is as well.  On a slow day, evening, morning, afternoon – okay, anytime of day – I will just browse through my friends’ profiles and pictures.  Sometimes albums will link me out to other people’s profiles whom I’m not even friends with and 20 minutes and six-degrees of separation later, I’m staring at a group of people and I don’t recognize one face.  But I swear that’s not out of the ordinary…

   

Lego Wins

Written by John Durbin September 29, 2009

advertising marketing WIN

 

 

I saw this in my neighborhood on my way to the train this morning. The area didn't look like a construction zone and very well may have been someone reserving a parking spot with caution tape they bought at a party store (google/bing search was inconclusive).

All I know is either:
1) Someone at Lego is a genius because I immediately wanted to go buy some Legos.
2) Someone I live near is a genius because I certainly wasn't going to park there.

Read more: Lego Wins

   

‘Yefographic: The Ups & Downs of Loving Kanye

Written by Sarah Chiappetta September 25, 2009

celebrity MEME

Yo, GOOD Magazine. I’m really happy for you, and I’mma let you finish, but I have one of the best infographics of all time:


Click to enlarge.

 For a reaaalllly big version, click here.

Read more: ‘Yefographic: The Ups & Downs of Loving Kanye

   

My College Football Fix

Written by John Durbin September 17, 2009

current events sports

The title of this post doesn't mean I am going to pontificate on my addiction to college football, but rather I have figured out a way to solve the controversy that annually seems to plague the NCAA Football Championship: I am proposing that we eliminate the National Championship from college football.

Read more: My College Football Fix

   

More Articles...

  • Lollapalooza 2009 Recap
  • Campaign of the Future
  • Culmination of a Paper Football Championship
  • Denuo is Full of Prudes & Whores
  • Arcade Titles Need Love Too

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