The Observation and Observations of Denuo

4 Types Of Digital Friendships

Written by Matt Gibbs March 06, 2009

 

Now that is social networking in cyberspace, digital friendships are becoming a regular part of everyday life.  Whether it's broadcasting your whereabouts, stalking old friends, or managing a digital rolodex, the internet is a medium that can both enrich and tarnish friendships without any real interaction.

While much of the digital friendship discussion focuses on the extension of real-life relationships on Facebook or MySpace, there are numerous other platforms that facilitate different types of relationships.  Not sexual ones.  Well maybe, but I'm not talking about those.

Below are the 4 Types Of Digital Friendships that are a regular part of digital culture.

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Say It Ain't So, Jason

Written by Dan Buczaczer March 05, 2009

FAIL social media

Generally, Hollywood is one of the first to latch onto whatever the latest trend becomes in marketing and technology. Trailers helped pave the way for online video. Studios were amongst the first to push the boundaries of mobile. TV shows embraced online communities and blogs well before most. But they seem to be lagging in one crucial new trend - transparency. Big brands have slowly started to open up. Even the new government is on board. But Tinseltown seems more reluctant than anyone to embrace the idea beyond a few behind the scenes features and a gag reel on the DVD.

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A Presentation by Any Other Name...

Written by Christian Kugel February 25, 2009

There is a monster that haunts the world of business, and it rears its ugly head especially in the world of marketing. We all know of its existence, and we all call it up from time to time. Yet we dare not speak its name, for fear that it might destroy us—its very creator.

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Rafferty's Top 5 Nintendo-made Video Games

Written by John Rafferty February 25, 2009

 

 

In this edition of "Top 5," Benny asked Rafferty to list his Top 5 Nintendo-made Video Games of All Time.  Check them out after the jump...

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Reflecting on One Year of Reflecteur

Written by Christian Kugel February 13, 2009

 Last month we celebrated the first anniversary of Reflecteur, a product we created to help us understand digital culture. The modern marketplace is one that increasingly is shaped by digital culture – how people use digital platforms to connect with each other, share with like-minded people, express themselves, and find entertainment, among other tasks.

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Semantics

Written by Saneel Radia February 08, 2009

 

We work in an industry of buzz words. As long as Malcolm Gladwell is writing books and insecure mad men are driven to speak in meetings, buzz words will be a way of life.

And that’s OK. It gives us something new to talk about / make fun of / learn from. But there are at least 3 words that are bad for brands. Not because of the words themselves, but because of what we’ve come to let them mean.

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