In this trail-laden, dysentary-free issue of Reflecteur, we look at how nostalgia fuels digital culture through the fan-made trailer for the classic 80’s edugame, Oregon Trail. Also, more silly parental behaviours laid bare for the entertainment of the web, quitting your job in (fake) style, and a stunning software model of what would happen if the world stopped spinning.
Download it here!
The latest must have app on the iPad has to be Flipboard. It is equal parts content aggregator and magazine for those that haven’t had hands-on time yet which doesn’t sound too groundbreaking. It becomes very interesting because it integrates content from your social networks into other pre-selected news/content sources (e.g. Wired, Fast Company, etc.).
My relationship with this new app darling got off to a rocky start. As with most initial courtings, Flipboard was playing hard to get. While the early access to those general sources was cool, the real attractive feature (the social integration customized to my virtual circle) was hidden in a walled off garden. Unfortunately, the overwhelming demand for access meant I would be forced to wait on a list, which is the digital equivalent of a line. I hate lines. Needless to say, my first impression was not off to a good start despite the obvious potential of the app.
I recently upgraded to the iPhone 4. I was waiting for the white one but I could wait no longer. Especially after this rather curt press release outlining that the white iPhone was delayed again and would be available “later this year.”
So I hopped over to the Apple Store last week, waited in line (!!), and got my new phone. I was expecting to love it. I mean I’m a sucker for all Apple design (especially in the Jon Ives era) and I loved my 3GS. What I wasn’t expecting was to be reminded, ever so humbly, of Clarke’s third law.
Any sufficiently advanced technology is indistinguishable from magic.
Reflecteur 65 looks into new and exciting ways digital culture brings us together and sets us apart, whether its the data from social media sites mapping our mood and location, markets catering to a specific person’s need online, or separating our social feeds by friends and ex-significant others. Also, fingerpainting with an iPad and Denuo’s foray into social gaming, via FarmVille and organic foods.
Download the latest issue here.
FarmVille has long been the focal point for social gaming, what with its millions of users, socially-relevant gameplay, and showcasing the gaming potential in Facebook. However, its recent foray into branded experiences in and around the game have introduced a whole new level of possibilities on the virtual farm, something that General Mills‘ organic food brand, Cascadian Farm, saw as a perfect fit for promoting their products.
Denuo was brought on board to help Cascadian Farm extend the already awesome idea to put organic crops into the game outward into both the Farmville community and Cascadian Farm’s community. Since both communities were made up of dedicated, passionate, and extremely vocal folks, the challenge was bringing these two groups together without alienating either side.
We considered the changing gaming space and how folks are playing with each other these days and, using three key things we know about gaming culture, built a couple of ways to mix the groups together to equally enjoy this unique experience.
