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Is it possible that crowdsourcing has become even trendier since we last spoke?  In just the past six weeks, we’ve seen everyone from , non-profit organizations, , and auto manufacturers turn to the crowds for assistance.  I’m scared to blink, for fear of missing the newest collaboration between a brand and their consumers.  But for all of the hype, there is a level of redundancy to nearly every project announced.  Despite the subtle twists, there is a common thread: a distinct focus on advertising.

In our industry, collaboration is put into practice every day. Whether it’s a group of employees working towards a common objective, agencies swapping secrets to execute a campaign, or a community of fans working together to get their favorite actor cast as the next Peter Parker, the idea of coming together to achieve a shared goal is a beautiful thing. But what really gets us at Denuo excited is a new kind of collaboration in which brands directly engage with consumers to create something neither group could do on their own. You may think you’ve heard this pitch before, just with a different label: crowdsourcing. But true collaboration is something different.

A long time ago we started a tradition at Denuo. Once a week, someone would teach the rest of the group something. Anything. As you can imagine we’ve managed to cover a broad range of topics since it started.

Somewhere along the line someone thought, “Hey – we should share some of these presentations!” And since we have a website where we can do such things – we’re sharing them here with you.

So in honor of the first official game of NFL Football tonight – Denuo is proud to present its inaugural DenuoU.

Chris Blumberg schooling the group on potential Fantasy Football draft strategies.

Class is in session after the break. Enjoy.

EA made headlines last month when they announced their support for @aplusk in his quest to punk Ted Turner. The Madden publisher vowed to reward the former “Dude Where’s my Car?” headliner’s 1,000,000th follower with a copy of every game EA makes in ’09. While the media world (and my co-workers) ate this up, I think we may have missed the real headline. EA is on Twitter?

Two weeks ago, quarterback Donovan McNabb of the Philadelphia Eagles admitted to not knowing one of the NFL’s overtime rules when his team’s game against the Cincinnati Bengals ended in a 13-13 tie. McNabb, a 10-year NFL veteran, said that he didn’t realize games could end in a tie until the final play of the game. “I never even knew that was in the rule book,” McNabb was quoted as saying. Since his admission, McNabb has faced massive amounts of criticism, with many calling for the former All-Pro QB to loose his starting job. But is the criticism really warranted? Who amongst us knows all the rules for our chosen profession? Below is a list of 5 industry specific rules we should all take note of, lest we have critics come calling for our starting job.