John Rafferty

  • Bio: Creative Director & Gamerscore Whore
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Gifting the Gamer

Posted by John Rafferty | December 18, 2012

** This article appears in the November issue of PLAYED, our monthly gaming newsletter. Download the entire issue here. **

If the gamers on your holiday shopping list are anything like us, chances are they’ve already bought every “most wanted” title on their lists (including Criterion’s ). But that doesn’t mean you need to resort to the giving of traditional gifts like socks, sweaters, or fruit cake. Thankfully for you (and your gamer) we’ve put together our annual gift guide for the gaming-inclined with ideas picked straight from our own 2012 holiday wishlists.

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PLAYED – November 2012

Posted by John Rafferty | November 26, 2012

Hopefully we caught you before we all head out to feast on some deliciousness and spend some much-needed time with friends and family. Though the holiday cheer is coming on full-force, we haven’t forgotten the task at hand by giving you the latest and greatest in gaming.

We start the holidays off right with a gaming gift guide…though not which videogames we need to play, but instead, gadgets and gizmos that make our holiday wish list. But we didn’t just make a list to send our friends and family (ahem), we also dive into the paradigm of mobile apps and games – how long does it take for you to realize you have games that you’ve played a whole 2-3 times before you’ve moved on? We feel you.

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PLAYED – October 2012

Posted by John Rafferty | October 19, 2012

As Halloween approaches and we finalize our Psy costumes (I mean, we all know we’re going as him, right?) we also are here to give you all a very special treat this month. We kick it off with Nintendo’s highly anticipated Wii U launch, the first of the next “next-gen” consoles. While it may look a lot like its predecessor, the new GamePad should usher in a whole new set of gameplay experiences for consumers and developers. We follow up new console news with new console games and our fall titles preview. Though most are sequels, we’re not complaining with the likes of Halo 4, Call of Duty: Black Ops 2, and Assassins Creed 3 on the docket.

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PLAYED – September 2012

Posted by John Rafferty | September 21, 2012

As autumn approaches, we’re getting ready for the change in leaves and cooler weather…well, except for us in LA where we’re still at 90-degrees on a daily basis. But hey, can’t win them all. As I bear through this heat, we’re excited to bring you our first fall edition of PLAYED. This month, we take a look at how indie games are utilizing social networks in a different way to find great traction and interaction with their fan base; how can brands learn how to create this dialogue and trust in the same manner? We also explore the overlap between game development and user generated content and its impact not only on the games, but on the connections with the communities of players themselves, as well as future revenue streams.

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A Little Love Note

Posted by John Rafferty | August 23, 2012

I started jotting down ideas for this post during breakfast this morning on my Galaxy Nexus. I picked up on those thoughts and began outlining and writing on my MacBook when I got into the office, and I’m sure I’ll add more than a few revisions via my iPad tonight while sitting in front of the TV.

I’ve written brainstorm briefs that started in the back of a cab and finished in an aisle seat at thirty-thousand feet, read hundreds of Gamasutra exclusives and Sports Guy mailbags from internet dead zones during weekend getaways, and even penned my wedding vows from a barstool at Morton’s.

In all of these varied examples, across many different screens, the one constant has been the “canvas”, so to speak. That canvas is Evernote.

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