Caroline Chen

  • Bio: Writer and Late-'90s Boyband Aficionado
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The Benefits of Gamification (as featured in the Razorfish Outlook Report)

Posted by Caroline Chen | November 10, 2011

Denuology_RazorfishOutlook

Our VivaKi sister agency, Razorfish, has released its annual Outlook Report to much-tweeted fanfare. Among the eye-opening perspectives on media, retail, collaboration and social, Denuo was able to offer some clarity on industry hot topic, gamification. Let us know what you think.

Read the full article: The Rules of Gamification

 
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Posted by Caroline Chen | June 30, 2011

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After participating in a weekly experiment with Sarah Chiappetta for , I was able to uncover a few simple tweaks that anyone can implement to their own Twitter page. I describe them in this month’s community management article, covering “makeover” tips such as experimenting with new venues for creative expression, writing less characters for more quality, and involving more brands and influencers in conversation.

at ClickZ, and catch up on previous community management topics:

 

Design by Sarah Chiappetta.

 

5 Things to Listen for in Your Community
When Is It Time To Join The Conversation?
What Does Your Twitter Ratio Say About You?
From Facebook to Twitter: Save Your Community From Redundancy
Trolls Are Inevitable; Here’s How to Deal With Them
Building a Community Management Team
 
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Line Charts, Denunions and Smizing: A Visual Recap of SXSW 2011

Posted by Caroline Chen | March 30, 2011

Our first SXSW experience via : learnings, observations, and all those regrets.

Documented and collected with Anisha Ahluwalia, Dan Buczaczer, Lynn Lim, Pinterest Superfan Sarah Chiappetta, and Stephanie Huynh.


 
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How Denuo does SXSW 2011

Posted by Caroline Chen | March 7, 2011

Denuology_SXSW

Conference season continues courtesy SXSW, where a group of female Denuologists and one (1) Dan Buczaczer will partake in all things interactive, film and music. Aside from ordering appletinis and talking menstrual cycles to further aggravate Dan’s insecurities, we’re all excited to attend for our own selfish, nerdy, pseudo-work-related reasons.

Below, you’ll find each of our personal SXSW must-see sessions / prime stalking grounds. ( links included for your onslaught of judgment.) See you in Austin.

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Community Management: Troll 101

Posted by Caroline Chen | February 10, 2011

Denuology_Trolls_CommunityManagement

Starting this year, I’ll be cheating on Denuology and posting monthly insights for ClickZ’s new Community Management column. This month, I take pleasure in covering everyone’s favorite ’80s collectibles: trolls.

A peek at what’s covered in Trolls are inevitable. Here’s how to deal with them.”:

  • Don’t let them see you cry.
  • Separate the genuine complaints from the rage.
  • Kill ‘em with kindness.
  • Feed your advocates, starve the trolls.
  • Relish the troll fight.
  • Avoid deleting.
  • Prepare for a troll avalanche.

Confused? Then dive into the article here, and if you’re feeling generous and very community-managementy, check out my previous article on building a community management team.

 
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