Denuo - denuology.com

Greetings, fellow marketers. It’s me. Benny. I come bearing a simple request from the Game Developers Conference. Play deliberately. In your daily life, realize when you are playing something. Then, pay attention to why and how you’re playing what you’re playing.

It can be anything. Texas Hold ‘em with your buddies. Monopoly with the family. Angry Birds on your phone. Call of Duty: Black Ops against your brother from . Just play and pay attention to why and how you are playing. It’s really that simple. The why and how of this simple request are just a click away. If you’d love to read, mosey on down.

What the heck was Denuo doing at GDC? That’s the question you may be asking yourself. Well, we love a lot of things at Denuo. If you click the refresh button on your browser you’ll see our website header cycle through some of them. One of those things is an intense passion for games. And (our logic goes) what better place to learn about games than the conference for those folks who have spent their lives MAKING them.

For the 25th edition of the conference, this logic held. Denuo did have a place at GDC. What was most surprising, perhaps, was how much of an opportunity marketers truly have in the games space.

My entertainment-time is no longer leisure-time. It’s a full time job. Movies on demand. Games on demand. Books on demand. Time-shifted TV. Digitally distributed games with demos, each and every one. Ratings on EVERYTHING. Ratings on ratings. It all conspires against me. It burdens me with media overload. Worse yet, media guilt.

iOS has turned out to be a success. Over 120 million iOS devices sold, plenty of happy customers (many a Denuologist counted among them), and plenty of cool stuff on the horizon. But I’m left wanting. There’s just SOMETHING off. There has been since the app store launched, actually. The games are great. There are tons of them. And they’re generally cheap and well made. But I have yet to experience “that iOS game.”

Every game knows “that game.” The game that defines a platform. The game that serves as a centerpiece for a gaming system. The game that just would NOT be possible without that piece of hardware. Wii has Mario. Xbox has Halo. PS3 has Uncharted. iOS has… Angry Birds?

Dan isn’t one to shy away from telling us what to listen to – and now he’s moved on to tell us what to watch. This session of Denuo U features Dan’s lessons in all things Hitchcock.

You’ll find recommendations on what movies to watch, common themes, and some nifty pictures of key scenes from each movie. Enjoy.