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Every June, more than 50,000 conservative suits descend on Chicago for NeoCon (National Exposition of Contract Furnishings). There are so many of them, I feel like I never left my lovely hometown of DC, where Capitol Hill politicos run rampant and style still runs short. (Sorry, DC, you’re trying!) NeoCon is the most important show in the American contract furniture industry, with $25B in sales even during an economic slump. Your office chair, desk, and file cabinet were probably first scouted here. You haven’t given them a second thought once you were situated, and why would you (*yawn)? Fortunately, someone else is paid to do so and that person goes to NeoCon.

Established in 1969, NeoCon is always held at Merchandise Mart, a historic structure built by Marshall Field & Company in the 1920s. Once the largest building in the world at 4 million square feet, it has its own zip code and is a monument to architecture, design, and merchandising. It’s quite fitting that NeoCon is here: a pillar of a traditional American industry inside an American landmark. Merchandise Mart is now home to high-end designer showrooms, ad agencies, tech firms, and government agencies.

What you may not realize is that NeoCon is also a huge meat market.

Conference season continues courtesy SXSW, where a group of female Denuologists and one (1) Dan Buczaczer will partake in all things interactive, film and music. Aside from ordering appletinis and talking menstrual cycles to further aggravate Dan’s insecurities, we’re all excited to attend for our own selfish, nerdy, pseudo-work-related reasons.

Below, you’ll find each of our personal SXSW must-see sessions / prime stalking grounds. ( links included for your onslaught of judgment.) See you in Austin.

Issue #58 features a hilarious & heartbreaking video of a young boy finding out he is, in fact, NOT a “Single Lady,” why Star Wars will never (and should never) go away, and our sincerest (read: mostly sarcastic) farewells to Saneel Radia.

Click here or above for the latest & enjoy!

This officially marks Saneel’s last week at Denuo. Conveniently, volcanic ash seemed to keep him far away from us (i.e. Vienna) until hours before our rousing farewell party at Vertigo at the Dana Hotel in Chicago. Coincidence? We think not. But we do know that he will miss us…and the feeling is mutual.

Saneel has long been a driving force inside of Denuo. He helped put Play on the map; gave Denuo a voice in the social space via Denuology; and turned Denuo’s team of hybrid talent mongrels into Alchemists. He even tried to make Transformers and Snuggies cool.

So, before he takes off for the Big Apple and settles into his new role at BBH Labs as Director of Media Innovation, we wanted to share our gratitude and support via Saneel’s favorite method of communication: witty tweets.

Below are some short, heartfelt farewells to our creative leader. We wish you well in the land of even more pretentious creative hang-outs, foodie-worthy restaurants and places to buy matching shoes and watches.

XOXO,
Us

There are a lot of changes happening around Denuo these days. This is the latest: