Denuology_Played0311

No April fooling, this issue of PLAYED comes screaming into spring with a heaping helping of insight and info that would make even the angriest of birds grin.

This month, we look at the exponential growth of the Angry Birds franchise and what it means for mobile gaming developers across the industry. Also, we see what lessons can be learned from the recent hiatus of the Guitar Hero brand which, until now, was one of the most popular gaming series in the world. Coming out of the annual Game Developer Conference, we analyze the growing debate over the value of social games, both to users and developers trying to decipher its success. Finally, we examine the trend of “gaming the system,” or exploiting a program to gain an edge. As our marketing programs become more interactive, is this something we should be aware of and how can we utilize this behavior for more interesting participation?

Remember, every article contains links to videos, supplemental information, and other digital goodies, so click on the red text for more PLAYED goodness online.

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Download the latest issue here.

 

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