tbt

Over the weekend, Denuo took home the award for Best Use of Crowdsourcing at the 2010 Hive Awards, which took place at the SXSW Interactive Festival in Austin, TX. For this first-time ever, SXSW and the Hive Awards teamed up to acknowledge the unsung heroes of the internet. Competing among 20 distinct categories, Denuo’s Twitter campaign promoting the big purple was a jury favorite.

For those of you unfamiliar with the campaign, Denuo helped Taco Bell promote its Why Pay More value menu by giving people an opportunity to try some of the menu items, free of charge…and did so via a big purple, branded truck with a mobile kitchen. Last summer, we headed across the country in this truck, tweeting about our progress from a dedicated Twitter account, . At first, the stops were planned, but as we gained followers and fans we decided to let them tell us where to stop next.

Through customer suggestions, we ended up making more than 20 stops, including catering weddings at a chapel in Las Vegas, throwing a comics party in Manhattan for the editor of Marvel.com, and parking on fraternity row for Greek Week at MIT. We even catered the all-day telethon to help cancer patient  raise money for LIVESTRONG.

The Truck gathered thousands of mentions, hundreds of stop requests, four marriage proposals, features on Extra, Access Hollywood and both the LA Times and New York Times. We made #5 on . But most importantly, we connected with our biggest fans around something that truly matters: tacos.

Tweets. Love. And Tacos. Clearly, that’s all you need to get people buzzing. Congrats to the team. This might just be the most exciting thing that’s happened to Dan, outside of getting .

 

Over the weekend, Denuo took home the award for Best Use of Crowdsourcing at the 2010 Hive Awards, which took place at the SXSW Interactive Festival in Austin, TX. For this first-time ever, SXSW and the Hive Awards teamed up to acknowledge the unsung heroes of the internet. Competing among 20 distinct categories, Denuo’s Twitter campaign promoting the big purple Taco Bell Truck was a jury favorite. 
For those of you unfamiliar with the campaign, Denuo helped Taco Bell promote its Why Pay More value menu by giving people an opportunity to try some of the menu items, free of charge…and did so via a big purple, branded truck with a mobile kitchen. Last summer, we headed across the country in this truck, tweeting about our progress from a dedicated Twitter account, @tacobelltruck. At first, the stops were planned, but as we gained followers and fans we decided to let them tell us where to stop next. 
Through customer suggestions, we ended up making more than 20 stops, including catering weddings at a chapel in Las Vegas, throwing a comics party in Manhattan for the editor of Marvel.com, and parking on fraternity row for Greek Week at MIT. We even catered the all-day telethon to help cancer patient @drew raise money for LIVESTRONG.
The Truck gathered thousands of mentions, hundreds of stop requests, four marriage proposals, features on Extra, Access Hollywood and both the LA Times and New York Times. We made #5 on Maxim’s list of 100 Twitter accounts every guy should know about. But most importantly, we connected with our biggest fans around something that truly matters: tacos.
Tweets. Love. And Tacos. Clearly, that’s all you need to get people buzzing. Congrats to the team. This might just be the most exciting thing that’s happened to Dan, outside of getting retweeted by Jamaican dancehall musician Sean Paul.

 

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  2. How Denuo does SXSW 2011
  3. Continuous Content: How Social Media Can Get Creative
  4. Crowdsourcing Evolved: Using the Whole Crowd
  5. My First Time (at SXSW)