Marketing Lesson from GDC11: PLAY!

Posted by Benny Torres | March 17, 2011

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Greetings, fellow marketers. It’s me. Benny. I come bearing a simple request from the Game Developers Conference. Play deliberately. In your daily life, realize when you are playing something. Then, pay attention to why and how you’re playing what you’re playing.

It can be anything. Texas Hold ‘em with your buddies. Monopoly with the family. Angry Birds on your phone. Call of Duty: Black Ops against your brother from . Just play and pay attention to why and how you are playing. It’s really that simple. The why and how of this simple request are just a click away. If you’d love to read, mosey on down.

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An Open Love/Hate Letter to Foursquare (Stop Wasting My Data!)

Posted by Dan Buczaczer | March 11, 2011

badge2_sad2 (1)Dear Foursquare,

It is today, your  two year anniversary since becoming the belle of the ball at SXSW, that I write you this letter as someone who cares. I used to pull out my phone to check in and it was fun- beating others to it, trying to become mayor, showing off badges, explaining animatedly what you are. Now I’m a bit, well, embarrassed. I find myself checking in surreptitiously for fear of being judged. Just the other night I was at dinner with four other guys who at one time used your service. You should have seen the heaps of scorn thrown my way. “Really? You’re still using Foursqaure?” You would have thought I had pulled out a map and a few quarters for the pay phone the way they mocked. After the teasing and incredulous looks, the next question is always the same:

Why do you still even use it? What’s the point?

It’s a fair question.

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GDC11: Recap 101

Posted by Benny Torres | March 9, 2011

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What the heck was Denuo doing at GDC? That’s the question you may be asking yourself. Well, we love a lot of things at Denuo. If you click the refresh button on your browser you’ll see our website header cycle through some of them. One of those things is an intense passion for games. And (our logic goes) what better place to learn about games than the conference for those folks who have spent their lives MAKING them.

For the 25th edition of the conference, this logic held. Denuo did have a place at GDC. What was most surprising, perhaps, was how much of an opportunity marketers truly have in the games space.

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REFLECTEUR – Issue 79

Posted by Lizzy Bogacki | March 8, 2011

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In this week’s Reflecteur, we highlight two games (Zombie Streetview
Apocalypse & Famous Objects from Classic Movies) to help you waste
oodles of time and two popular photographic memes (Looking Into the
Past Photos, and Young Me/Now Me) that you just might go out and try
yourself.

We’ve also included some recently popular tumblrs under Top Reflecteur
Links… in case you have a few more hours to burn.

Download the latest issue here!

 
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How Denuo does SXSW 2011

Posted by Caroline Chen | March 7, 2011

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Conference season continues courtesy SXSW, where a group of female Denuologists and one (1) Dan Buczaczer will partake in all things interactive, film and music. Aside from ordering appletinis and talking menstrual cycles to further aggravate Dan’s insecurities, we’re all excited to attend for our own selfish, nerdy, pseudo-work-related reasons.

Below, you’ll find each of our personal SXSW must-see sessions / prime stalking grounds. ( links included for your onslaught of judgment.) See you in Austin.

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