OH, HELLO.

Thanks for checking out our presentation.  Below, you’ll find links to relevant articles about the games, case studies, and examples we covered in our Gamification chat.  Click through, comment, converse, and let us know what you thought of the presentation below as well.

If you’ve come across this page whilst randomly searching Denuology, then welcome.  This all will make much more sense if you let us come chat with you about the merits of Gamification. ?

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EXAMPLES AND CASE STUDIES

FOURSQUARE AND STARBUCKS:

Mashable article on Starbucks/FourSquare integration

Lessons Learned from FourSquare and Starbucks

FORD HYBRIDS and HYPERMILING

MSNBC Report on Ford’s Hybrid Strategy

Hypermiling Defined

Hypermiling Record Set by Honda Insight

MCDONALD’S MONOPOLY

How to Win at McDonald’s Monopoly

Official Site

HILTON ULTIMATE TEAM PLAY

Summary of Ultimate Team Play

Serious Gaming Summit at GDC

QUEST TO LEARN

Official Site

Press release on the school’s unique qualities

WEIGHT WATCHERS

Weight Watchers Online

REDBOX: THANKS A BILLION

Official Game Site

Redbox Blog Posting

OLD EL PASO’S EL TACODOR

Official Site

MERCEDES-BENZ TWEET RACE

Official Race Site

Recap from The Inspiration Room

nintendo-snes-controller

THEORY and FUNCTIONALITY

Jane McGonigal – Gaming Can Make a Better World

Seth Priebatsch – The Game Layer on Top of the World

Jesse Schell – Design Outside the Box

Bunchball

BigDoor.com

Crowdtwist

Badgeville

 

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