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So BRAND walks into a bar… (no, this is not a joke).  What happens when “bar” equals “community hub?”

I’ve found the reactions of marketers to the need for serious thought and planning around community-management to be both surprising and fascinating.  After all, community management– like so many of the concepts that come onto our professional radar in a rush of “why haven’t you considered this before”– isn’t a new concept.  We could go all the way back to early human communities and examine counselors, religious figures and even the town drunk for clues about how to keep people happy, engaged and contributing to a greater good (or evil).

Readers!  In this issue of Reflecteur we take a look how one creative person took to Google ads to find himself a job (and it worked), more optical illusions & how it can transcend language barriers, and pretend conversations between Steve Jobs & Bill Gates.  In addition, we proudly present the launch of the Tablespoon’s Foodfile application.

Click above or here to enjoy!

Springtime in the UK is usually an idyllic time as the crocus and daffodils bloom and the winter gives way to lush surroundings..  However, this year had a crescendo of events amassed to create several major global shifts to businesses:  natural, political and technological.

After a nice long Memorial Day weekend ushered in the summer, students across the country are taking that last set of finals in hopes of maintaining good grades or bumping up those so-so grades. With the spirit of report cards in the air, I thought it was a good time to give out a report card of sorts to the latest social media/mobile/application craze, location-based apps.

In lieu of grades, I’m taking a more general approach of commenting on: The Good, The Bad, and My Wish. Now bring on the judgment.

Thanks to my favorite , I had the opportunity to attend the NRA Show yesterday (THIS not this).

It was a huge cluster of everything food related from celeb chefs to the latest innovations in kitchen refrigeration to blenders that double as guillotines to mobile cuisine, also known as the new black. Sadly, there were no exhibitions dedicated to  The Human Centipede.

Aside from sampling a frightening range of food for 382 minutes, here are my top 3 highlights: