Denuo - denuology.com

Over the weekend, Denuo took home the award for Best Use of Crowdsourcing at the 2010 Hive Awards, which took place at the SXSW Interactive Festival in Austin, TX. For this first-time ever, SXSW and the Hive Awards teamed up to acknowledge the unsung heroes of the internet. Competing among 20 distinct categories, Denuo’s Twitter campaign promoting the big purple was a jury favorite.

Courtney Acuff joined a handful of mobile experts last Thursday to discuss the state of the mobile industry and where it’s headed. This 75-minute panel, held at the downtown Hilton, was sponsored by the Chicago Interactive Marketing Association (CIMA) – the city’s only organization focused solely on interactive marketing. Topics ranged from scalable mobile tactics to accurate metrics/analytics and how the platform can be monetized and built to last.

Photo Credit: X|Media|Lab

Tim Harris and Saneel Radia recently descended upon Sydney to talk marketing creativity and make tangential TMNT references at Media 2010, a one-day international gathering of media, marketing and advertising leaders. Denuo was excited to be represented among this influential group to discuss the new rules for success in the evolving digital landscape.

In Sacred Cows Stifling Marketing Creativity, Tim and Saneel identify the sacred cows that lead to less creative organizations, and offer up their perspective on the philosophies that make creative companies successful.

Keep reading for reactions and video from our presentation, as well as Saneel’s podcast interview with Australian mag, Marketing.

Social Media Week is in full swing all around the globe, bringing six different cities together for a conference and discussion connected digitally. In New York, Denuologist Saneel Radia particpated on a panel about the benefits of crowdsourcing, titled, “CROWDSOURCERY POTIONS 101: WHY SOME MARKETING POTIONS FAIL AND OTHERS THRIVE.” The discussion ranged from the very definition of crowdsourcing, to looking at its effect on not only a business’ bottom line, but also the cultural aspects of a business and the impact on control within the organization.

After being presented with the opportunity to take a trip to Las Vegas to talk with fantasy sports experts, I realized life can truly be too good at times. I had no idea this “fantasy” trip would also give me insight into the future of fantasy sports. Those same experts showed me that the industry 27 million consumers spend countless hours enjoying is preparing to go into many interesting directions in the future. Because of this fact, I recommend marketers get in the game (poor pun intended) sooner than later.

I had the pleasure of speaking at Fantasy Sports Trade Association’s 2010 Winter Business Conference last week. For those not familiar, the FSTA provides a forum for interaction between the hundreds of existing and emerging companies across the fantasy sports industry. My specific discussion revolved around the opportunity for advertising in the fantasy sports industry but the true insight for advertisers came from the many conversations held following the panel.