Denuo - denuology.com

We’re very excited about this April Fool’s day, and not just because the long-awaited Meeting Roulette debuted. April 1st, 2010 marks the next stage of the betacup challenge – the betacup contest is officially live.

Everyone and anyone can now submit ideas that rethink the way we consume coffee and help reduce paper cup waste through jovoto.com.

The contest starts today and will be accepting submissions through June 1st, 2010. Ratings will be accepted through June 8th. Experts in design, coffee, and innovation (including some from threadless, Starbucks, and yes even Denuo) will offer professional advice and guidance throughout the contest. There’s also $20,000 up for grabs for the best ideas as determined by the expert jury and the larger community.

We’re excited to partner with such a fantastic cause and pumped to see what the power of mass collaboration and creativity can do. We’ve got even more brewing in the betacup pot (see what I did there?!), so keep an eye out and get cracking on submitting your breakthrough, world-saving ideas.

I’ve had multiple clients in the last few months ask how to better collaborate with consumers. The one thing that’s clear from those conversations is that “collaboration” is a vague term. From what I can tell, marketing people focus on only a fraction of its potential, and it’s the wrong fraction. In fact, I’ve become convinced an expertise in collaboration may just be the catalyst for agencies to reinvent their business models— and the industry as a whole.