Denuo - denuology.com

There aren’t a ton of things I agree with Craig Newmark about (which may be why I was once hustled on Craigslist), but one of them is that people are inherently good. So, I’ll have to disclaim that point of potential naiveté before I pitch you all the following idea. Especially because it involves people staying “good” as they make decisions about personal profit.

Recently, I had the opportunity to join in a conversation with top marketing executives from companies such as Bank of America, Dell, Hewlett-Packard, Mercedes-Benz USA and Xerox at the 5th annual Forbes CMO Summit in Palm Beach, FL. The topic of discussion was “Preparing for Growth,” and how companies can work to rebuild their brands and boost sales as the economy begins to stabilize and grow.

I broke my presentation into 4 parts: Observations, Predictions, Challenges, and Suggestions. I’ve outlined them below.