We recently collaborated with our Hewlett-Packard clients, Scott Berg, Director of Digital Strategy, and Michael Mendenhall, Chief Marketing Officer, to create the video below. It focuses on the trends that are influencing digital media and services. Mendenhall included it in his presentation this week at Cannes.

The challenge in creating this video was to step back and take a macro view—how broad trends in demography, economics and technology are shaping the digital landscape.

The statistics included are eye-opening, and we found ourselves at multiple points in the discovery process taking moments to reflect—on the scale of these figures, the surprise factors and the implications.

A big Thank You to our clients at HP for inviting us to participate in this initiative.


 

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