Denuo - denuology.com

I really love unintended references to the movie Spinal Tap.
In our Chicago office, we have the Flavia coffee machines – the kind that make one cup of coffee at a time. Like all of those type of machines, this one uses little individual coffee packets. I really like it – the coffee is good and it provides lots of choices, including tea, hot cocoa, etc.

The other day, I was looking at all the different coffee choices. My go-to choice is the Columbia blend, but I thought I would check the others out. One of the things I noticed was that each blend had a Stength/Force rating. The Columbia is rated a 4 on a 5-point scale. Most of the coffees are rated either 2, 3 or 4 on strength. Then I looked at one last packet – the ‘Intense Dark Roast’ blend. It is rated a 7 on a 7-point scale. The unmistakable takeaway here is that it is so strong that it’s literally off the charts!

How great is that? When I showed this to John, he said, “I love the way it just blew right through 6 on to 7.” Reminds me of the classic  scene from Spinal Tap:

“Why don’t you just make 10 louder and make 10 be the top number?
These go to 11.”