Denuo - denuology.com

Startup Sōsh (pronounced like the first part of the word “social”) is planning to take on new cities after a successful Series A round of funding. Thank goodness because their current tagline, “Life’s too short to be bored,” has thus far only applied to San Francisco, leaving the rest of the US, well, bored. This “personal concierge” curates activities, events, and happenings for each user based on his or her specified interests and favorite spots. The team promises that unlike other social recommendation sites, Sōsh delivers worthwhile suggestions weeding out the over-advertised and the under-attended. Curate seems to be the buzzword of the year as more and more startups cash in on our love for all things customized. Remember Ness, the restaurant curator? Well if Ness is your foodie friend, then Sōsh is your super informed, hipster friend. I’m hoping to put the days of unused Living Social vouchers and “weird crowds” behind me—here’s hoping that Sōsh comes to Chicago.