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The latest issue of PLAYED is NOT in another castle, nor is it stuck in a warp pipe somewhere. It’s here, live, and ready to deliver another helping of gaming-related insight. Think of it as a power-up mushroom for your marketing mind.

This month, we dive into mobile gaming, taking a closer look at how your phone will be the next battleground for social gaming networks and the marketing innovations that come with them. Also, Super Mario Bros. turns 25 years old this month and we celebrate how Nintendo’s most stalwart brand has reinvented the company time and time again. Speaking of reinvention, read about Sony’s success with PlayStation this year, thanks, hilariously, in part to one Kevin Butler, Sony’s VP of…well, everything. Finally, with gaming becoming a hot-button political issue, we look at how gamers and developers are taking action and informing voters about issues related to their rights.

Make sure to click through the links in our articles, as well as What We’re Playing and What We’re Surfing to expand your PLAYED experience online. If you have any questions, comments, or feedback for our team,  or comment below.

Also, back issues are available for download. Take a look at our previous pressings and round out your knowledge of the gaming space.

Click here to download (.pdf format)

 

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