PLAYED – March 2012
Posted by John Rafferty | March 20, 2012This month’s issue recounts the latest “year of mobile” and why gamers should be excited for what’s to come on their second screens. Speaking of portable gaming, Sony made a recent splash with the launch of their PS Vita…could we be seeing the start of a resurgence in dominance for last-gen’s industry giant?
Download PLAYED now!With gaming becoming a bigger part of brands’ marketing mixes, we take a quick look at a few recent executions that have caught our attention, as well as DARPA’s use of games and game mechanics to prep for possible disasters. What side are you on in the games as art debate? If you find yourself on the wrong side of the argument, perhaps a visit to the Smithsonian’s “The Art of Video Games” exhibition could help sway your thinking. And while not currently first to mind when considering artful game creators, Zynga is at least continuing to make a play for one of the fastest growing, launching their Facebook-less gaming platform, Zynga.com, later this month.
As always, every PLAYED article contains links to videos, supplemental info, and other digital goodies – so be sure to click throughout to enhance your PLAYED experience.
Enjoy PLAYED, and feel free to reach to any of us on the team with questions or comments.
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