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Our love affair with games and the gaming industry continues unabated in the February issue. This month, PLAYED examines downloadable content as another smart way for marketers to get involved in the gaming space. We also look at how gaming companies are assisting relief efforts in Haiti, as well as at home, by putting their users to work. With the release of the iPad, we analyze how Apple’s new device isn’t necessarily changing the game, but allowing more and more folks be a part of the space. Finally, as casual and social gaming captures increasing mainstream attention and player time, we wonder whether the new casual gamer is just as hardcore as the “typical” gaming demographic.

Make sure to click through the links in our articles, as well as What We’re Playing and What We’re Surfing to expand your PLAYED experience online. If you have any questions, comments, or feedback for our team, or comment below.

Also, back issues are available for download. Take a look at our previous pressings and round out your knowledge of the gaming space.

Click here to download (.pdf format)

 

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  2. PLAYED – September 2010
  3. PLAYED – May 2010
  4. PLAYED – February 2012
  5. PLAYED – JANUARY 2010