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As a late bloomer to Pinterest, I just didn’t get the whole thing: why would I “pin” something that I could just bookmark in my browser folder? I can always right-click and save images into my personal desktop. Why would I follow people whom I don’t know and risk myself to whatever THEY wanted to pin? On top of that, I don’t have any followers and that is just embarrassing.

That’s how I feel most users start with Pinterest. It looks intimidating with sensory overload and an endless supply of scrolling. I mean, when will I know when I’ve reached the end of the Pinterest? (Hint: there is no such thing as the end of Pinterest).

Poor brand loyalty. Everybody talks about it but nobody quite understands it. Some brands think if they call programs loyalty then it will magically happen, even if they’re really dealing with a completely different animal such as a rewards program or payment system. It’s more than a tweet or a “like.” Throw in buzzy buzzwords like social, mobile, gamification, and brand advocates into the mess along with its touchy-feely nature and it’s no wonder 72% of CMOs don’t feel sufficiently prepared to build it. Here are some reasons why.

I think we all gave the same disbelieving headshake the moment we learned that Kim Kardashian pulls in $10K for a promotional tweet (unless you didn’t yet know, in which case you’re doing it now). Increasingly, it appears similar offers may be on their way to you and me (albeit at a drastically reduced rate). More and more companies are willing to give out discounts, merchandise or even cold, hard cash in exchange for you utilizing your social networking tools on their behalf.

If I tweet from our account and that teet contains the word “millennial” it will receive twice the clicks as anything else we share, without fail. Our followers clamor for any and all information they can find about how young people work, play, connect and consume. If I didn’t know better (or weren’t 27 years old) I might think the term describes a race of confusing, tiny screen addicted, glowing faced aliens. Why are Millennials such an interesting cohort to dissect and study? Cultural observers (especially those of us in advertising/marketing) have always tried to decode the world of the young and coming of age among us. We attempt to chart trend lines into the future and predict where we are headed based on the lives and actions of those that will help build that future. So why are Millennial’s so hard to nail down?

A bi-weekly recap of the topics that have us talking at Denuo, related to our industry, our group, and our everyday.