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Want to do something “viral” that “creates buzz”? Here’s how:

1) Hire 50+ dancers to show up at a crowded public hot spot
2) Turn on music
3) Dance party time
4) Smile at your brilliance when you see the crowd’s “I’m telling everyone I know” reactions
5) Record event with strategically placed randoms with handycams (assures authentic, not corporate-produced look)
6) Upload to YouTube

While I’d like to say it’s time for a new promotional stunt idea, the original and knockoffs have each delivered both eyeballs and pass along.

In January of this year, T-Mobile released the following video from Liverpool Street Station. It has been viewed 11.5 million times.

In March, Belgian commercial network VTM copied T-Mobile’s idea, leading to over 3 million views.

In April, Trident jumped on the bandwagon, staging this performance at the Piccadilly Circus. Already up to 1.2 million views.

Judging by the numbers, it looks like I’ll have to add an 11th component to the viral video components list – dancing. With America’s obsession over dancing shows such as Dancing With The Stars and America’s Best Dance Crew, it’s surprising that there haven’t been any twinkle toe promo videos filmed in the states. I’m sure it’s only a matter of time before I get caught in what seems like a while on a walk through Millennium Park.

I realize that there’s a discussion to be had around the brand relevance of T-Mobile versus Trident, but I’ll save that for my next post. In the meantime, here are some more dancing videos:

Prison Thriller Dance:

Where The Hell Is Matt?