Denuo - denuology.com

Although I’m no designer – I am a bit of a design geek (especially when it comes to packaging and icons). So when I happened upon this story at The Dieline (one of my favorite daily blogs) I felt compelled to share it.

“Artist and Entrepreneur” Justin Gignac has been creating something and selling it on a website, New York City Garbage. He picks garbage off the streets of NYC, arranges it in a clear cube, slaps a label on it that says “Garbage of New York City” (in Helvetica, naturally), and sells them online.

Gignac initially sold the cubes as a “gag gift” for $10 – but has since raised the price to $50 – $100. The higher priced versions feature garbage from special events like New Year’s Eve in Times Square.

I think the actual cubes themselves look great, but I’m even more smitten with the concept behind them. The cubes, according to Gignac, were born to prove that “packaging matters” by “packaging something that absolutely no one in their right mind would ever want to buy.” Then why oh why do I want one oh so much?