Denuo - denuology.com

This past week, my little sister and I headed West on a roadtrip; the final destination was one very familiar to us as we’ve been visiting cousins and uncles and aunts there since we were born but for most others, you’d have a hard time finding it on a map. And so apparently did Google via my iPhone.

As my sister and I were about to enter the homestretch, the last two hours or so of a 12 and a half hour car ride, my Google map failed to return data. I knew this would eventually happen but I had no idea it would hit just as I needed to reference the town name at which our 275 country two lane highway would meet up with our last two lane country highway. I didn’t necessarily panic but I did try and refresh at least nine times before my sister told me to find a real map and look it up – um, a “real” map I asked her. What I was using was a real map.

Lucky for us, 275 turns into 20 and we kept on rolling without missing a beat. But it did remind me yet again of the importance of knowing and understanding that the digital tools and technologies of today are only as good as your ability to connect and access them. A “target” or an “audience” is no longer defined by geographic borders but it appears that technology can sometimes still be.

Here’s to hoping that Verizon will carry the iPhone by the time our family float trip is booked next year.