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Congratulations are in order for our fearless leader, Rishad Tobaccowala. This week at ad:tech San Francisco, Rishad received an Industry Achievement Award for his outstanding contributions to the industry and his ability to inspire, and re-inspire, the masses.

Fellow recipients of this prestigious award were Coca-Cola’s VP of Global Interactive Marketing Carol Kruse and Martha Stewart Living Omnimedia’s former President, Media and Co-CEO Wenda Harris Millard (who announced Tuesday that she has moved to MediaLink to serve as president).

Known for such Rishadisms as: “The future does not fit into containers of the past,” and “You do not know where the line is until you cross it,” Rishad has been imparting wisdom on the industry for over 25 years, and it seems like he’s just getting started. This recent ad:tech honor can be added to the surely buckling mantel of his previous achievements and awards that include:

TIME – 5 Marketing Innovators

Adweek – 2000 Media All-Star for Interactive Media

Advertising Age – 2001 Interactive Hall of Fame

Business Week – 2005 Top Business Leaders

OMMA – 2005 Media Strategist All-Star

AdColor – 2008 Legend

This year, 2009 ad:tech Award winners and Lifetime Achievement Award recipients were revealed, for the first time, on a dedicated microsite (http://www.ad-tech.com/awards/winners/). Check out the site to find a quick profile on Rishad and read some of his thoughts on user gen marketing, engaging consumers during hard economic times and what advice he’d give today’s marketers. Rishad also addressed the crowd at ad:tech San Francisco in a state-of-the-industry roundtable discussion yesterday morning, moderated by IAB President and CEO Randall Rothenberg. Other panelists included CBS Interactive President Neil Ashe, MySpace President of Sales and Marketing Jeff Berman and fellow Industry Achievement Award recipient Carol Kruse.

Please join me, once again, in congratulating Rishad on his most recent honor and recognition at ad:tech this week and check out some of Rishad’s memorable quotes from the session and what people are tweeting about him at http://search.twitter.com/search?q=rishad