Denuo @ Media 2010 Sydney to Debunk Sacred Cows of Marketing
Posted by Caroline Chen | March 1, 2010Photo Credit: X|Media|Lab
Tim Harris and Saneel Radia recently descended upon Sydney to talk marketing creativity and make tangential TMNT references at Media 2010, a one-day international gathering of media, marketing and advertising leaders. Denuo was excited to be represented among this influential group to discuss the new rules for success in the evolving digital landscape.
In Sacred Cows Stifling Marketing Creativity, Tim and Saneel identify the sacred cows that lead to less creative organizations, and offer up their perspective on the philosophies that make creative companies successful.
Keep reading for reactions and video from our presentation, as well as Saneel’s podcast interview with Australian mag, Marketing.
Video: Tim and Saneel present @ Media 2010
(Will open new window)
#media_2010: Reactions
Podcast: Marketing interviews Saneel Radia
Prior to Media 2010, Saneel connected with reporter Sean Greaney via podcast to discuss agency structures of the future and how social media has evolved and continues to be impacted by the advent of apps and technology such as the iPad. Saneel pontificates on tomorrow’s talent, shares his obsession with foursquare and being an Aardvark resource and even accuses the interviewer of internet-stalking him.
Listen to the full interview here.
This podcast appears in Marketing Magazine online, a leading Australian trade pub that has been covering industry news in the marketplace for over 25 years.
Koalas: They’re cute and sleepy.
Thanks to Mary DeBrunner for contributing to this article.
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