Denuo - denuology.com

There’s no denying that Twitter is an iconic poster child of the times. What gives the platform its real significance? Besides the bird, it’s what Twitter enables, how people use it, and how these behaviors evolve.

Inspired partly by this and mostly by the opportunity to shed superficial light on the lovely employees here, I embarked on a rigorous analysis to diagnose the different Denuo personalities, based solely on their Tweets.

Below is a summary of findings. Huge credit goes to Sarah for synthesizing the results into this phenomenally frightening visual representation.

NARRATORS provide filtered color commentary. They observe and selectively share worthy nuggets that aren’t corrupted by personal bias and judgment.

CRITICS rant, pick apart, reveal- but only when true inspiration strikes. Their self-musings are discerning, nuanced and often appeal to a more focused and limited group.

POLITICIANS promote, promote, promote. They tirelessly cater to an avid, broad following by frequently spotlighting their wisdom, travels, work and discoveries.

EDITORS curate and distribute content a la news outlets. They find inspiration from their large networks and Tweet/RT the best finds, often multiple times a day.

Read more to see the full details of the study.

DATA COLLECTION

*Included active Denuo Tweeters (updated in past 3 months)
*Data collection cutoff date was the AM of 6/30/09
*Past 10 Tweets for each employee were dissected at a nearby lab (or a spreadsheet that can be provided upon request)
*RT and @ mentions were included, direct @ replies were omitted

SCORING

*Each employee was assigned a 0-10 score on two scales: promiscuity and egocentricity
*Promiscuity (prude-whore): Based on number of followers, following, and frequency of Tweets
*Egocentricity (me-you): Based on degree to which the content/tone of Tweets are self-focused

CAVEATS

*Profiling solely intended to represent a recent snapshot in time
*Data interpretation colored by excessive levels of relativity and subjectivity, further magnified by my questionable judgment.