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After participating in a weekly experiment with Sarah Chiappetta for , I was able to uncover a few simple tweaks that anyone can implement to their own Twitter page. I describe them in this month’s community management article, covering “makeover” tips such as experimenting with new venues for creative expression, writing less characters for more quality, and involving more brands and influencers in conversation.

at ClickZ, and catch up on previous community management topics:

 

Design by Sarah Chiappetta.

 

5 Things to Listen for in Your Community
When Is It Time To Join The Conversation?
What Does Your Twitter Ratio Say About You?
From Facebook to Twitter: Save Your Community From Redundancy
Trolls Are Inevitable; Here’s How to Deal With Them
Building a Community Management Team