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If I tweet from our account and that teet contains the word “millennial” it will receive twice the clicks as anything else we share, without fail. Our followers clamor for any and all information they can find about how young people work, play, connect and consume. If I didn’t know better (or weren’t 27 years old) I might think the term describes a race of confusing, tiny screen addicted, glowing faced aliens. Why are Millennials such an interesting cohort to dissect and study? Cultural observers (especially those of us in advertising/marketing) have always tried to decode the world of the young and coming of age among us. We attempt to chart trend lines into the future and predict where we are headed based on the lives and actions of those that will help build that future. So why are Millennial’s so hard to nail down?

As Halloween approaches and we finalize our Psy costumes (I mean, we all know we’re going as him, right?) we also are here to give you all a very special treat this month. We kick it off with Nintendo’s highly anticipated Wii U launch, the first of the next “next-gen” consoles. While it may look a lot like its predecessor, the new GamePad should usher in a whole new set of gameplay experiences for consumers and developers. We follow up new console news with new console games and our fall titles preview. Though most are sequels, we’re not complaining with the likes of Halo 4, Call of Duty: Black Ops 2, and Assassins Creed 3 on the docket.

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Do you watch television like it’s a part-time job?  Then, like me, your DVR is probably chock-full of shows like Parks & Recreation, Modern Family, New Girl, The League, Covert Affairs, No Reservations, and RHO__ Reunions (don’t judge).  However, unlike me, you probably don’t make active TV watching a perfectionist endeavor. “What does this mean, Albert?”  Glad you asked.

This means watching every show with an undivided attention, rewinding segments several times with Closed Captioning on to catch every under-the-breath quip.  Yes, watching TV with me is exhausting, and in the world of cord-cutters and Roku boxes, I’m reading dialogue on my HDTV like the grandpa from Up.

And I am just as hard of hearing.

So it was a bit of a surprise this summer to see a mysterious logo appear at the beginning of many of my favorite primetime shows:

A bi-weekly recap of the topics that have us talking at Denuo, related to our industry, our group, and our everyday.

This past August fellow Denuologist Lynn and I were lucky enough to attend the Grow 2012 Conference in Vancouver Canada. GrowConf, as we’ve affectionately come to know it, is a technology conference that brings together entrepreneurs, investors, and innovators to inspire and challenge each other.

As a brief overview: “how-to create disruption” was a common theme found in most of the presentations. Although not readily apparent to most in attendance, this theory is especially important for us advertisers to embrace in order to be innovative –  not only in our thought but also in our work.

In order for you to get a better feel of what the conference was like, we’ve created a board of conference highlights. It includes our favorite speakers and a few of our favorite things from around Vancouver. We hope it provides you with better understanding of the overall vibe of the event and is a catalyst to diver deeper into the wealth of inspiration we encountered. For additional information: visit their website, , channel and SoundTracking station.

 

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