Denuo - denuology.com

New York Fashion Week wrapped up this weekend, and through all the sponsored events, product placements, and in-your-face advertising, one brand really stood out: Cole Haan.  They stole the show (marketing-wise) with their #SubwayStyle campaign.  It all started last spring when Cole Haan introduced their new collection known as “CQLE HAAN” using NYC subway lines (C, Q, A, etc.) to designate each line of clothing in the spring collection.  Almost a year later, Cole Haan revived this NYC-centric strategy to really capitalize on the marketing opportunities of New York Fashion Week.

Ah, Instagram. The perfect app? It checks all the boxes of success: explosive growth out of the gate with near universal praise plus a quick acquisition for a ridiculous sticker price. And, it’s still growing.

What makes Instagram, Instagram? Why was this the app that turned us all into photographers and not Hipstamatic or another of the countless filter apps that came onto the scene at the same time? Why did Instagram’s now cliche aesthetic (heavy filters + square photos) catch on?

A bi-weekly recap of the topics that have us talking at Denuo, related to our industry, our group, and our everyday.

Poor brand loyalty. Everybody talks about it but nobody quite understands it. Some brands think if they call programs loyalty then it will magically happen, even if they’re really dealing with a completely different animal such as a rewards program or payment system. It’s more than a tweet or a “like.” Throw in buzzy buzzwords like social, mobile, gamification, and brand advocates into the mess along with its touchy-feely nature and it’s no wonder 72% of CMOs don’t feel sufficiently prepared to build it. Here are some reasons why.

I think we all gave the same disbelieving headshake the moment we learned that Kim Kardashian pulls in $10K for a promotional tweet (unless you didn’t yet know, in which case you’re doing it now). Increasingly, it appears similar offers may be on their way to you and me (albeit at a drastically reduced rate). More and more companies are willing to give out discounts, merchandise or even cold, hard cash in exchange for you utilizing your social networking tools on their behalf.