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This is the first of two installments about how agency work is evolving to become part of the IP conversation. Part 1 will be a basic overview of the relevant legal terrain, while Part 2 will address why we should care.

 

After the recent squabble between social product development company Quirky and OXO, I’ve been pretty fascinated by intellectual property issues and, well, patents. I find this dispute much more interesting than the ongoing Apple vs. Samsung battle because it has played out in the real world, rather than behind closed courtroom doors, and the conversation has been (largely) in laymen’s terms not legalese. Also some of the language used reminds of Mean Girls! But hopefully I am not alone in my dorky fascination, nor in my realization that – crap! – there’s a lot about the current state of intellectual property that I don’t exactly understand…especially as more and more of these disputes center around the very technology that we as agencies are not only using but starting to create.

Hopefully we caught you before we all head out to feast on some deliciousness and spend some much-needed time with friends and family. Though the holiday cheer is coming on full-force, we haven’t forgotten the task at hand by giving you the latest and greatest in gaming.

We start the holidays off right with a gaming gift guide…though not which videogames we need to play, but instead, gadgets and gizmos that make our holiday wish list. But we didn’t just make a list to send our friends and family (ahem), we also dive into the paradigm of mobile apps and games – how long does it take for you to realize you have games that you’ve played a whole 2-3 times before you’ve moved on? We feel you.

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Poor brand loyalty. Everybody talks about it but nobody quite understands it. Some brands think if they call programs loyalty then it will magically happen, even if they’re really dealing with a completely different animal such as a rewards program or payment system. It’s more than a tweet or a “like.” Throw in buzzy buzzwords like social, mobile, gamification, and brand advocates into the mess along with its touchy-feely nature and it’s no wonder 72% of CMOs don’t feel sufficiently prepared to build it. Here are some reasons why.

As Halloween approaches and we finalize our Psy costumes (I mean, we all know we’re going as him, right?) we also are here to give you all a very special treat this month. We kick it off with Nintendo’s highly anticipated Wii U launch, the first of the next “next-gen” consoles. While it may look a lot like its predecessor, the new GamePad should usher in a whole new set of gameplay experiences for consumers and developers. We follow up new console news with new console games and our fall titles preview. Though most are sequels, we’re not complaining with the likes of Halo 4, Call of Duty: Black Ops 2, and Assassins Creed 3 on the docket.

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In advertising, like many other industries, time spent is the primary currency we use to log, bill and measure our work. More hours is often equated with more committed employees, better results and more money from clients.

Our work hours typically fall in three buckets: