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This is the first of two installments about how agency work is evolving to become part of the IP conversation. Part 1 will be a basic overview of the relevant legal terrain, while Part 2 will address why we should care.

 

After the recent squabble between social product development company Quirky and OXO, I’ve been pretty fascinated by intellectual property issues and, well, patents. I find this dispute much more interesting than the ongoing Apple vs. Samsung battle because it has played out in the real world, rather than behind closed courtroom doors, and the conversation has been (largely) in laymen’s terms not legalese. Also some of the language used reminds of Mean Girls! But hopefully I am not alone in my dorky fascination, nor in my realization that – crap! – there’s a lot about the current state of intellectual property that I don’t exactly understand…especially as more and more of these disputes center around the very technology that we as agencies are not only using but starting to create.

Ah, Instagram. The perfect app? It checks all the boxes of success: explosive growth out of the gate with near universal praise plus a quick acquisition for a ridiculous sticker price. And, it’s still growing.

What makes Instagram, Instagram? Why was this the app that turned us all into photographers and not Hipstamatic or another of the countless filter apps that came onto the scene at the same time? Why did Instagram’s now cliche aesthetic (heavy filters + square photos) catch on?

A bi-weekly recap of the topics that have us talking at Denuo, related to our industry, our group, and our everyday.

Hopefully we caught you before we all head out to feast on some deliciousness and spend some much-needed time with friends and family. Though the holiday cheer is coming on full-force, we haven’t forgotten the task at hand by giving you the latest and greatest in gaming.

We start the holidays off right with a gaming gift guide…though not which videogames we need to play, but instead, gadgets and gizmos that make our holiday wish list. But we didn’t just make a list to send our friends and family (ahem), we also dive into the paradigm of mobile apps and games – how long does it take for you to realize you have games that you’ve played a whole 2-3 times before you’ve moved on? We feel you.

Download PLAYED now!

As a late bloomer to Pinterest, I just didn’t get the whole thing: why would I “pin” something that I could just bookmark in my browser folder? I can always right-click and save images into my personal desktop. Why would I follow people whom I don’t know and risk myself to whatever THEY wanted to pin? On top of that, I don’t have any followers and that is just embarrassing.

That’s how I feel most users start with Pinterest. It looks intimidating with sensory overload and an endless supply of scrolling. I mean, when will I know when I’ve reached the end of the Pinterest? (Hint: there is no such thing as the end of Pinterest).