Denuo - denuology.com

A bi-weekly recap of the topics that have us talking at Denuo, related to our industry, our group, and our everyday.

A bi-weekly recap of the topics that have us talking at Denuo, related to our industry, our group, and our everyday.

Today is Thursday and tomorrow is Friday. For Denuo Chicago, this statement is more than just an exercise in keeping your days of the week straight. Friday = Roll Day, where each week one pair of Denuologists is responsible for bringing in breakfast. We are treated to wonderful meals ranging from bacon cupcakes, bagels, breakfast burritos, donuts, shrimp 'n grits - you get the idea. I would say that savory breakfasts are bigger hits than sweet ones, not because they aren't as delicious but simply because sugar crashes are not fun.

Conference season continues courtesy SXSW, where a group of female Denuologists and one (1) Dan Buczaczer will partake in all things interactive, film and music. Aside from ordering appletinis and talking menstrual cycles to further aggravate Dan’s insecurities, we’re all excited to attend for our own selfish, nerdy, pseudo-work-related reasons.

Below, you’ll find each of our personal SXSW must-see sessions / prime stalking grounds. ( links included for your onslaught of judgment.) See you in Austin.

Last week, we had the pleasure of helping run the world’s first Tweet Race for Mercedes-Benz. Along with our colleagues at Razorfish, we took four teams across the country in Mercedes-Benz vehicles that were “fueled by Twitter,” meaning the teams had to generate social media activity to keep their engines running. We designed a game around this that involved the teams competing in challenges, stoking their supporters for extra Tweet Fuel, and various tasks to accomplish both online and offline, all building up to a winner based on the strength of their social network and their skill behind the wheel.

Over a frenzied three days of racing, we learned a lot about games, digital marketing, competitive spirit, blizzards, Dallas ice treatment controversies, live event management, and when to let go and enjoy the ride. Join us, won’t you?