Archive for November, 2012

PLAYED – November 2012

Posted by John Rafferty | November 26, 2012

Hopefully we caught you before we all head out to feast on some deliciousness and spend some much-needed time with friends and family. Though the holiday cheer is coming on full-force, we haven’t forgotten the task at hand by giving you the latest and greatest in gaming.

We start the holidays off right with a gaming gift guide…though not which videogames we need to play, but instead, gadgets and gizmos that make our holiday wish list. But we didn’t just make a list to send our friends and family (ahem), we also dive into the paradigm of mobile apps and games – how long does it take for you to realize you have games that you’ve played a whole 2-3 times before you’ve moved on? We feel you.

Download PLAYED now!

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Posted by Sarah Chiappetta | November 20, 2012

A bi-weekly recap of the topics that have us talking at Denuo, related to our industry, our group, and our everyday.

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My Reluctant Obsession

Posted by Stephanie Huynh | November 14, 2012

As a late bloomer to Pinterest, I just didn’t get the whole thing: why would I “pin” something that I could just bookmark in my browser folder? I can always right-click and save images into my personal desktop. Why would I follow people whom I don’t know and risk myself to whatever THEY wanted to pin? On top of that, I don’t have any followers and that is just embarrassing.

That’s how I feel most users start with Pinterest. It looks intimidating with sensory overload and an endless supply of scrolling. I mean, when will I know when I’ve reached the end of the Pinterest? (Hint: there is no such thing as the end of Pinterest).

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Poor Loyalty. You so misunderstood.

Posted by Lynn Lim | November 9, 2012
Sad loyal puppy.

Poor brand loyalty. Everybody talks about it but nobody quite understands it. Some brands think if they call programs loyalty then it will magically happen, even if they’re really dealing with a completely different animal such as a rewards program or payment system. It’s more than a tweet or a “like.” Throw in buzzy buzzwords like social, mobile, gamification, and brand advocates into the mess along with its touchy-feely nature and it’s no wonder 72% of CMOs don’t feel sufficiently prepared to build it. Here are some reasons why.

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Tweeting for Dollars

Posted by Dan Buczaczer | November 1, 2012

I think we all gave the same disbelieving headshake the moment we learned that Kim Kardashian pulls in $10K for a promotional tweet (unless you didn’t yet know, in which case you’re doing it now). Increasingly, it appears similar offers may be on their way to you and me (albeit at a drastically reduced rate). More and more companies are willing to give out discounts, merchandise or even cold, hard cash in exchange for you utilizing your social networking tools on their behalf.

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