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If I tweet from our account and that teet contains the word “millennial” it will receive twice the clicks as anything else we share, without fail. Our followers clamor for any and all information they can find about how young people work, play, connect and consume. If I didn’t know better (or weren’t 27 years old) I might think the term describes a race of confusing, tiny screen addicted, glowing faced aliens. Why are Millennials such an interesting cohort to dissect and study? Cultural observers (especially those of us in advertising/marketing) have always tried to decode the world of the young and coming of age among us. We attempt to chart trend lines into the future and predict where we are headed based on the lives and actions of those that will help build that future. So why are Millennial’s so hard to nail down?

A bi-weekly recap of the topics that have us talking at Denuo, related to our industry, our group, and our everyday.

As Halloween approaches and we finalize our Psy costumes (I mean, we all know we’re going as him, right?) we also are here to give you all a very special treat this month. We kick it off with Nintendo’s highly anticipated Wii U launch, the first of the next “next-gen” consoles. While it may look a lot like its predecessor, the new GamePad should usher in a whole new set of gameplay experiences for consumers and developers. We follow up new console news with new console games and our fall titles preview. Though most are sequels, we’re not complaining with the likes of Halo 4, Call of Duty: Black Ops 2, and Assassins Creed 3 on the docket.

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In advertising, like many other industries, time spent is the primary currency we use to log, bill and measure our work. More hours is often equated with more committed employees, better results and more money from clients.

Our work hours typically fall in three buckets:

Do you watch television like it’s a part-time job?  Then, like me, your DVR is probably chock-full of shows like Parks & Recreation, Modern Family, New Girl, The League, Covert Affairs, No Reservations, and RHO__ Reunions (don’t judge).  However, unlike me, you probably don’t make active TV watching a perfectionist endeavor. “What does this mean, Albert?”  Glad you asked.

This means watching every show with an undivided attention, rewinding segments several times with Closed Captioning on to catch every under-the-breath quip.  Yes, watching TV with me is exhausting, and in the world of cord-cutters and Roku boxes, I’m reading dialogue on my HDTV like the grandpa from Up.

And I am just as hard of hearing.

So it was a bit of a surprise this summer to see a mysterious logo appear at the beginning of many of my favorite primetime shows: