Denuo - denuology.com

In an over branded world where just about every product is screaming for attention, marketers continually seek ways to engage consumers.   From branded content to in-your-face advertising, the aim has always been to make the product seem desirable and in high-demand.  So why is Miracle Whip airing commercials with celebrities openly bashing their product?  Why has a book burning party been suggested in place of saving a local library?  These marketers haven’t lost their minds; they’re simply tapping into a new part of ours.

Summer’s finally here and if you’re like most of us here at Denuo, you’re starting to put those vacation days to good use. Until I rise up from the ranks of an intern, I only have the authority to talk about vacation days, not use them. But that’s OK, that’s how it should be after all. For those of you who do have upcoming vacation plans, I thought I’d give a shout out to 3 apps that make traveling effortless and stress-free.

1. It is always helpful to be prepared. Doing some research on your destination before you depart helps you avoid problems and keeps you safe. Smart Traveler, developed by the US State Department, provides you with country-specific information, including travel warnings, entrance requirements, and a helpful Know Before You Go feature.

This week we have fuel for your daydreams (i.e., super cool tech that’s still in beta): flying bikes, printed burritos, screaming photo booths, banana UIs, and cameras controlled by your eyes.