Denuo - denuology.com

A couple of weekends ago I was traveling with a buddy of mine to Lake Tahoe, CA for a bachelor party weekend. As we set out on our road trip, my friend pulls out his phone to show me this ridiculous, free app called Waze that he’s using as our turn-by-turn navigation guide. I was skeptical at first; the data that the app utilizes is completely user-generated by the other people using the same roads as you are. What are the chances someone else would be using this app and be on the same route as us?  I would soon find out.

Square recently announced they were getting into the loyalty game. They join a growing trend of third party loyalty program providers to accompany the ever-expanding programs that are offered by companies themselves totaling over two billion participants worldwide. Loyalty is only second to .

As more startups pop up to offer “loyalty” programs and larger, more traditional brands look to get into the “loyalty” game, there’s something we have to address right now. Many of these programs don’t generate loyalty.

There are a few things you can count on every time Wes Anderson releases a new film: distinctive typography, stunning art direction and quirkiness galore. Perhaps most importantly, it’s always clear watching his movies that an entire world has been developed that extends beyond what we seen on screen. It’s a storytelling convention that gives the films incredible depth. More of us in marketing need to steal a page from Anderson’s book, even if we don’t have Bill Murray on speed dial.

This week we have creative solutions for kicking people out or bringing them closer: send an espresso feel me text, a divorce gift card or stay at a divorce hotel.