SXSW: WHAT I REMEMBER
Posted by Reed Korn | March 30, 2012
Convention Virgin
The first panel I arrive at has been canceled. First panel of the day, SXSW, what the hell!? Regardless, “Brands as Patterns,” my second or third choice I’m pretty sure, had been substituted in the same room. The panel consisted of a couple of creative directors, a strategist, and a composer. They described the importance in “consistent inconsistencies” when telling the story of a brand. Way over my head, but I stayed till the end hoping for some intelligence by osmosis to occur. My next talk of the day, “We Made This and It’s Not an Ad“, gets at an important piece of why and how we operate at Denuo. This one was a solo performance from a San Francisco company, Duncan/Channon, a group that’s creating products outside of client work; obviously for their own benefit, but also for the benefit of those of us who are hungry for more “stuff“. Creating something from the ground up, anything, regardless of its success intrinsically creates valuable knowledge as well as that “thing”. If you learned from the process, it was a success.
