Denuo - denuology.com

A sneakerhead, as defined by Mr. Matt Story, is “a person who owns multiple pairs of shoes as a form of collection and fashion.”

How can you become a sneakerhead, you ask? Well simple, check out the presentation after the jump. You’ll learn some sneaker history, find out what Uptowns and Js are, and get up-to-date on the latest in sneaker geekery.

Class is in session – just don’t scuff the kicks on your way in.

In between getting destroyed by the Zerg in Starcraft 2 and whacking snakes in the head exploring FrontierVille, this month’s issue of PLAYED stares in the face of the last days of summer and welcomes the fall, where gaming goes bananas and, of course, news and insight follows.

This week’s Reflecteur cultivates examples of the best of the best and the best of the worst. For example, there’s Zero Views, curating those videos which haven’t gone viral into a showcase of great moments in ignored content. On the other side, we have amateur filmmakers recreating Star Wars 15 seconds at a time, using a variety of mediums, methods, and materials. All this, plus hungover owls, Lego Nintendo pop quizzes, and the most frugal of attitudes toward clothing.

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Recently, I got married (sorry for the heartbreak, ladies). We had the wedding in Cincinnati, which meant a lot of flying for planning (not fun) and flying for a honeymoon (very fun).

All the travel got me thinking about checked bag fees, pillow fees, and the changing expectations of travelers and their perceptions of airlines. Spirit Airlines announcing it would be charging passengers for carry on luggage to go along with the fees for checking bags is a great example of this.

If you search mentions of the word “denuo” on Twitter you’ll notice they fall into three categories: people talking about our agency, those raving about a band called Denuo, and a surprising number of people who do their tweeting in Latin. That third group is an intriguing set to look into further at a later date but it was Denuo, the band,that first grabbed my attention. They were already camped out at when we formed our group and it all seemed too good to be true: their band logo is and the influences section of their MySpace page is basically a perfect combination of Denuo’s annual Top 100 song review and my personal record collection. Topping it all, the music is actually quite good – moody acoustic meditations for rainy days and mellow nights.

I finally decided it was time to track down the guy who was valiantly using the name for rock star purposes. It turned out to be Tom Mason, a college student living in Wales. We spent a bit of time IMing back and forth to figure out just how similar these two Denuos were. It was like meeting up with the long lost Denuologist we didn’t know existed. Here is a somewhat edited transcript: