Crowdsourcing Evolved: Using the Whole Crowd
Posted by Len Kendall | August 3, 2010
(The following is courtesy of guest denuologist Len Kendall co-founder of the 3six5)
There are about 3% of you reading this post that have never heard of crowdsourcing before. For that small subset let me give you a quick, recently Google’d explanation of what the crowdsourcing concept is all about. (Why 3%? Because 3 is a crowd)
Crowdsourcing is a term attributed to Jeff Howe from his 2006 Wired article titled, “The Rise of Crowdsourcing.” It’s most commonly referenced among marketing and design endeavors which leverage the willingness of many individuals to produce a final product based on the best contributions among those individuals.
What do I know about crowdsourcing?
Other than what Google taught me, not much. But if I may, I will suggest that I do have a bit of real world advice to offer based on two humble projects I’m a part of.
