Springtime in the UK is usually an idyllic time as the crocus and daffodils bloom and the winter gives way to lush surroundings.. However, this year had a crescendo of events amassed to create several major global shifts to businesses: natural, political and technological.
After a nice long Memorial Day weekend ushered in the summer, students across the country are taking that last set of finals in hopes of maintaining good grades or bumping up those so-so grades. With the spirit of report cards in the air, I thought it was a good time to give out a report card of sorts to the latest social media/mobile/application craze, location-based apps.
In lieu of grades, I’m taking a more general approach of commenting on: The Good, The Bad, and My Wish. Now bring on the judgment.
Thanks to my internship, I have acquired an appreciation for Latin. My lesson on Day #1: Denuo means “anew”, “afresh.” It embodies our approach to exploiting the constantly changing digital, interactive, and mobile space. As the wide-eyed intern, I have gotten to hang out with the coolest nerds in the industry. Inspired by Rishad T.’s advice to “not let these guys beat me to a pulp”, I have taken a deep-dive into the world of Denuo, eager to learn how they work their marketing magic.
