Archive for March, 2010

DenuoFlash: CJA Talks Mobile; Advises Panelists to Think Value Prop

Posted by Mary DeBrunner | March 8, 2010

courtneyacuff_cima

Courtney Acuff joined a handful of mobile experts last Thursday to discuss the state of the mobile industry and where it’s headed. This 75-minute panel, held at the downtown Hilton, was sponsored by the Chicago Interactive Marketing Association (CIMA) – the city’s only organization focused solely on interactive marketing. Topics ranged from scalable mobile tactics to accurate metrics/analytics and how the platform can be monetized and built to last.

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Denuo Loves Dreamcast

Posted by Benny Torres | March 5, 2010

Denuo Loves Dreamcast

This serves as the first of what will be many posts detailing LOVES featured in our Denuo Rotating Header™.

Denuo loves Dreamcast, that wacky Sega gaming console released on 9.9.99 in America.

Denuo loves Dreamcast because it swung for the technological fences against the impending juggernaut of the Playstation 2. It ushered in a new era of videogame console specs: 128-bits, built-in internet connectivity (56kbps worth!), discs that stored more than a CDs worth of data, and VGA-capable graphic resolutions.

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Sit. Walk. Slouch. Communicate. Create. Consume. Why the iPad will be a hit.

Posted by Rishad Tobaccowala | March 3, 2010

rishad_ipad_evolution

The iPad will be a home run.

While it is unlikely to sell at the volumes of the iPod, iTouch and iPhone, due to its high price point, it will be a successful, industry-impacting product.

And the absence of a camera and flash and all the stuff the “gizmo-gadget-geek-hood” berate will be a significant reason for its success.

People around the world spend their waking hours in three spheres. These are:

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Denuo @ Media 2010 Sydney to Debunk Sacred Cows of Marketing

Posted by Caroline Chen | March 1, 2010

harrisradia_media2010

Photo Credit: X|Media|Lab

Tim Harris and Saneel Radia recently descended upon Sydney to talk marketing creativity and make tangential TMNT references at Media 2010, a one-day international gathering of media, marketing and advertising leaders. Denuo was excited to be represented among this influential group to discuss the new rules for success in the evolving digital landscape.

In Sacred Cows Stifling Marketing Creativity, Tim and Saneel identify the sacred cows that lead to less creative organizations, and offer up their perspective on the philosophies that make creative companies successful.

Keep reading for reactions and video from our presentation, as well as Saneel’s podcast interview with Australian mag, Marketing.

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